In the realm of digital music streaming, Spotify has undeniably carved out a significant niche for itself. Since its inception in 2008, Spotify has evolved from a Swedish startup into the world's largest music streaming platform, boasting hundreds of millions of users. In recent years, the music streaming market has grown increasingly competitive. In this analysis of Spotify's competitors, we will compare Spotify with Apple Music, which currently holds the second highest market share, Youtube Music, which continues to grow through its video platform, and KKBOX, which has a strong presence in the Chinese-speaking market. This will be a detailed analysis of their strengths, weaknesses, and market strategy positioning.
Tag:
KKBOX
[NYU ESSAY] Post-pandemic Music Business Analysis | A Case Study of KKBOX Music Awards
by RosyArts
written by RosyArts
The pandemic has driven drastic changes in people’s lives, and music events are no exception. Audiences fear attending performances in-person due to the risk of illness, and thus artists have begun to explore live streaming as a means to enhance audience engagement. This essay uses the KKBOX Music Awards event as a case study to explore post-pandemic trends in music performances in Taiwan.